The names of certain towns, cities and landscapes evoke romantic thoughts and dreams. And Ascona is definitely one such destination. The picturesque town was originally a fishing village. Today, Ascona is well known for its sophisticated culture and chic lifestyle. The charming town was first discovered in the 19th century by famous painters, musicians, naturalists and writers. Around 1900, the works of the revolutionary artists' colony known as «Monte Verità» first gained international acclaim.
Today, Ascona stands for the lifestyle of Italy or "italianità" in Switzerland. It has become the preferred holiday destinations for all who seek relaxation in a Mediterranean climate while enjoying the excellent standards of the Swiss tourism industry. Stroll along the lively streets of the town with its excellent fashion boutiques of all the leading brands and enjoy a cup of coffee in one of the many street cafés where you are bound to spot a celebrity or two. Discover the rich and ancient culture, art and architecture of the region.
Explore the environs of Ascona with its picturesque villages and inviting grotti (simple taverns in hideaway places) where locals enjoy their «boccalino di Merlot». Water, light, landscape and tranquillity as well as great joie de vivre, excitement and music - all this and much more are part of an unforgettable holiday at the traditional resort of Ascona.
